Client Profile: Intrinsyc Software, a mobility software company looking for both strategic and tactical marketing support in a major product launch
Initially, Mobile Centric's engagement with Intrinsyc focused on developing a strategic marketing plan for the introduction of their flagship offering, an event that would signal a major strategy shift for the company. The objective was to develop a successful product launch and awareness building program that aligned with the overall corporate goals. The marketing plan included a high level 12 - 18 month marketing strategy, a brand development plan, product naming, product positioning, and identification of all associated marketing artifacts and assets. After a successful first phase, Intrinsyc retained Mobile Centric to manage the execution of the strategic plan. During this phase, Mobile Centric acted as the program manager for the execution of a complete set of marketing assets to support the product launch at 3GSM World Congress. The project was completed on time and under budget, and resulted in an extremely successful launch at 3GSM 2006.
What the client said:
"We are delighted with the combination of strategic thinking and quality execution that Mobile Centric has brought to our product launch. The marketing plan and key messages they developed are right on target for our customers and speak to the entire value chain in a compelling manner. We couldn't be happier with the product identity and marketing materials that Mobile Centric has created for us."
Randy Kath, Vice President, Mobile Software Products, Intrinsyc Software
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