Services
Mobile Centric’s services span the gauntlet from early opportunity assessment to tactical implementation of marketing programs. As product marketing specialists we have deep experience in managing the complete product lifecycle from concept through delivery. These are some examples of the type of deliverables that we provide clients.
Opportunity assessment and business case development
- Industry and competitive landscape analysis
- Forecasts and financial models
- Target market identification and analysis
- Core feature/functionality definition
- High level go-to-market model, including channel, marketing, and pricing strategy
Marketing strategy
- Audience identification and needs assessment
- Competitive landscape identification and analysis
- Points of parity and differentiation
- Product positioning, including messaging framework, key messages, and supporting proof points
- Recommended marketing vehicles
- Annual marketing plan and budget
Program management of marketing execution
- Schedule development and management
- Budget oversight
- Resource identification and vendor selection
- Agency briefings and management
- Ensure consistency across all pieces with marketing strategy and key messages
- Risk identification, contingency planning, and issue resolution
Product planning
- Customer requirements definition
- 12 to 18 month product roadma
- Detailed product requirements documentatio
- Release planning and management