Client profile: Melodeo, a client-server technology company, looking to expand its product portfolio to increase firm value and reduce time to profitability.
Mobile Centric evaluated a new product opportunity that looked at how to leverage the company's core competency in client/server mobile applications and expand their product portfolio. To do this, Mobile Centric assessed a broad market opportunity, the target user profile, operational considerations for the proposed product, and ultimately whether this could be a viable business opportunity for them.What the client said
"Bringing in Mobile Centric allowed us to explore additional revenue opportunities without losing momentum in our core business objectives. They were quick to understand our technology and business needs and their findings helped us understand a new potential customer segment and how our product could best serve them. Their holistic approach to product introduction allowed us to effectively evaluate the opportunity and make sounds business decisions." Jim Billmaier, CEO, Melodeo
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