Client Profile: IXI Mobile, a software and hardware development company considering a significant strategy shift for the overall company.
Mobile Centric worked with the executive team to evaluate the feasibility of a direct-to-consumer business model around a new, targeted service offering to be sold in the U.S. market. Deliverables consisted of a go-to-market plan, including marketing, channel, and operational elements; input to a five-year revenue and capital budging and plan; and recommendations around a phased market introduction.What the client said
"We brought in Mobile Centric to assist in evaluating a major shift in strategy for our company. During the course of our engagement, they were able to provide broad insight into a wide range of considerations, based on their years of experience in successfully bringing products to market. They were skilled at balancing both customer and organizational concerns, and kept laser focus on ensuring that the team was developing executable strategies." Amit Haller, President and CEO, IXI Mobile
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